It can often be difficult to keep up with the ever changing trends in the world of fashion. Now more than ever each season brings a fresh set of new trends that you are now expected to follow. But how do these trends build the tracking to take off and become world wide sensations? For example, who in the world decided in 2010 that “jeggings’ would be the next “thing”? In order to get to the bottom of the ever changing world of trends, I did some research on just how they are even created.
To start, let’s get technical. The term trend is understood as an inclination towards a style. To simply put it, a trend reflects whatever’s happening at a given time, and can be connected towards popularity. When it comes down to it, a fashion trend developed based on outside social forces. Designers and trend forecaster’s take note of social forces and create predictions on how society will adapt to these forces through fashion. At the end of the day trends are spread by people. This process can be better described through the Diffusion of Innovation Theory, which describes the type of people that make trends possible.
Now that you know where a trend comes from, and how they trickle down within society, where can you look to stay on top of the ever changing fashion trends? First and foremost, always look to the top. Almost all trends can be credited to big designers around the world. Twice a year fashion week happens, once in September and once in February. If you pay close attention to big runway shows you may be able to spot the newest trends that designers are showing first. In addition to the runway shows at fashion week, don’t forget to look to street style. Street style can be credited to so many modern day trends. Before the pandemic even started, street style gurus in Asia were rocking masks with their outfits for years. It then became a staple trend throughout big cities like Tokyo and Hong Kong. In addition to street style, always look to your favorite celebrity/ influencers. They are often lucky enough to receive trendy items gifted from big brands. They help you decide if the trend is for you, and help you learn how to style it.
Hopefully this blog gave you a deeper insight in the world of trends, and how they develop into your closet! The next time you see something trendy, ask yourself, where you fall on the Division of Innovators scale!
Stay trendy Indy,
Libby, Beth Divine Style Intern